This Cookie Policy explains what cookies are, which ones we use on risetekmachinery.com, why we use them, and how you can control them. For broader privacy information, see our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain until they expire or you delete them).
Similar technologies include web beacons (pixel tags), local storage, and browser fingerprinting. This policy covers all such technologies used on our site.
2. Types of Cookies We Use
🛡️
Essential
Required for the website to function. Cannot be switched off.
Always Active
📊
Analytics
Help us understand how visitors use our site via Google Analytics 4.
Optional
🎯
Advertising
Used by Google Ads and Meta Pixel to measure campaign effectiveness and show relevant ads.
Optional
⚙️
Functional
Remember your preferences such as language and region to improve your experience.
Optional
3. Essential Cookies
risetekmachinery.com is a static website served via Vercel's edge network. We do not use server-side sessions, PHP, authentication systems, or cookie-consent management platforms. As a result, we do not set any first-party essential cookies on your device.
The only cookies placed on your browser when visiting our site originate from the third-party services described in sections 4–6 below (Google Analytics, Google Ads, and Meta Pixel). These are loaded through Google Tag Manager and are documented in full in those sections.
Vercel (our hosting provider) may set infrastructure-level cookies (e.g. for DDoS protection or edge routing) that are outside our control. These are documented in Vercel's Privacy Policy.
4. Analytics Cookies — Google Analytics 4
We use Google Analytics 4 (GA4) with Measurement ID G-H58WVH524S to understand how visitors interact with our website. This helps us improve content, navigation and performance. All data is aggregated and anonymised before we review it.
| Cookie | Set By | Purpose | Duration |
|---|
_ga |
Google Analytics |
Distinguishes unique users by assigning a randomly generated number |
2 years |
_ga_XXXXXXXX |
Google Analytics 4 |
Maintains session state for GA4 measurement |
2 years |
_gid |
Google Analytics |
Distinguishes users — resets each session |
24 hours |
_gat |
Google Analytics |
Throttles request rate (limits data collection on high-traffic sites) |
1 minute |
Data collected includes: pages viewed, time on site, device type, browser, approximate location (city level), and referring URL. No personally identifiable information is passed to Google Analytics. IP addresses are anonymised. We do not use GA4 User-ID features.
5. Google Ads Cookies
We run paid search campaigns on Google to reach Canadian businesses looking for fiber laser machines and metalworking equipment. Google sets cookies for two purposes:
5.1 Conversion Tracking (AW-7903110982)
When you click one of our Google Ads and then submit a quote request on our website, Google records this as a conversion. This tells us which ads, keywords and ad groups are generating enquiries.
5.2 Remarketing (AW-872711665)
Google places a cookie when you visit our website so we can show you relevant Rise Tek ads when you browse other websites in the Google Display Network and YouTube. We only remarket to people who have shown interest in our machinery pages.
| Cookie | Set By | Purpose | Duration |
|---|
_gcl_au |
Google Ads |
Stores and tracks conversions from Google Ads |
90 days |
_gcl_aw |
Google Ads |
Stores the click information from Google Ads (GCLID) |
90 days |
IDE |
doubleclick.net |
Used by Google for serving targeted ads and tracking conversions |
13 months |
DSID |
doubleclick.net |
Used to identify a signed-in Google user for ad personalisation |
2 weeks |
test_cookie |
doubleclick.net |
Checks if the user's browser supports cookies |
15 minutes |
7. Google Tag Manager
We use Google Tag Manager (container ID GTM-P883SHK) to manage all tracking tags on our website from a single interface. GTM itself does not set any cookies directly — it is simply a delivery mechanism for the tags described in sections 4–6 above.
All tags loaded through GTM are listed in this Cookie Policy. GTM does not give Google any information about our website visitors beyond what the individual tags already collect.
8. Third-Party Cookies
Some cookies on our website are set by third-party services that appear in our pages. These third parties have their own privacy policies and cookie notices:
9. How Long Cookies Last
Cookies on our website fall into two duration categories:
- Session cookies — these expire when you close your browser. They are used for security (CSRF protection) and maintaining form state.
- Persistent cookies — these remain on your device for a defined period (from 15 minutes for
test_cookie to 2 years for _ga). The exact duration for each cookie is listed in the tables above.
10. How to Opt Out
You can opt out of specific categories of cookies using the tools below:
Digital Advertising Alliance (Canada)
Opt out of interest-based advertising from DAA member companies.
Visit youradchoices.ca →
⚠️ Note: Opting out of advertising cookies will not stop ads from appearing — it means the ads you see will be less relevant to your interests. Essential cookies cannot be disabled as they are required for the website to function.
11. Managing Cookies in Your Browser
Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are set. Here are links to cookie management instructions for common browsers:
Please note that disabling cookies may affect the functionality of this and other websites you visit. In particular, disabling essential cookies may prevent you from submitting quote request forms correctly.
12. Updates to This Cookie Policy
We review this Cookie Policy periodically and may update it when we add new tracking technologies, change third-party providers, or in response to changes in applicable law. The "Last Updated" date at the top of this page indicates when the most recent changes were made.
Continued use of our website after an update constitutes acceptance of the revised Cookie Policy.